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Privacy Policy

Roth Home Buyers • rothhomebuyers.com • Effective: January 1, 2025 • Last Updated: July 2026

Roth Home Buyers ("we," "our," or "us") operates the website rothhomebuyers.com and related communications. This Privacy Policy explains how we collect, use, disclose, and protect your information when you visit our website or contact us.

By using our website or submitting your information, you agree to the terms of this Privacy Policy.

Information We Collect

Information You Provide

When you submit a form on our website or contact us directly, we may collect:

  • Full name
  • Phone number
  • Property address
  • Any other information you choose to share with us

Information Collected Automatically

When you visit our website, we may automatically collect certain technical information, including:

  • IP address and approximate geographic location derived from it
  • Browser type, version, and operating system
  • Device type (desktop, mobile, tablet) and screen resolution
  • Referring URLs — the page or link that brought you to our site
  • Pages viewed, time on page, and navigation path through our site
  • Access times and dates
  • UTM parameters from marketing links (utm_source, utm_medium, utm_campaign, utm_content, utm_term)
  • Form interaction data — which fields were visited, how long the form took to complete, and submission status

This information is collected automatically via server logs, cookies, and browser APIs. It helps us understand how people find and use our website so we can improve our services and marketing.

How We Use Your Information

  • Provide you with a cash offer for your property and communicate about your inquiry
  • Respond to your questions and follow up on submitted forms
  • Process transactions and send closing-related information
  • Send marketing and follow-up communications (you may opt out at any time)
  • Understand how visitors interact with our website so we can improve it
  • Identify where leads come from and which marketing campaigns are performing
  • Detect and prevent fraud, spam form submissions, or other harmful activity
  • Comply with applicable legal obligations and protect our rights

Cookies and Tracking Technologies

Our website uses cookies and similar tracking technologies to enhance your browsing experience, analyze site usage, and support our marketing efforts. Cookies are small data files placed on your device by your browser when you visit our site.

Types of Cookies We Use

  • Essential Cookies: Required for the website to function properly. These cannot be disabled without breaking core features.
  • Analytics Cookies: Help us understand how visitors navigate our site — which pages are most visited, how long people stay, and where they drop off. This data is collected in aggregate and is not tied to your identity.
  • Marketing & Attribution Cookies: Track which advertisements, SMS campaigns, or external links brought you to our site. Used to measure campaign effectiveness and retarget interested visitors through platforms like Google or Meta.
  • Session Cookies: Temporary cookies that expire when you close your browser. Used to maintain form state and navigation continuity during your visit.

You can control or disable cookies through your browser settings. Note that disabling certain cookies may affect the functionality of our website. For more information on managing cookies, visit allaboutcookies.org.

Web Beacons and Pixel Tracking

We may use web beacons (also called tracking pixels) embedded in emails or on web pages to confirm whether an email was opened, whether a page was visited after clicking a link, and general engagement metrics. This data is used solely for improving our communications and does not include personally identifiable information beyond what you have already provided.

Text Messaging (SMS)

If you contact us via text or provide your phone number, you may receive SMS messages regarding your property inquiry. Message frequency varies. Standard message and data rates may apply. Reply STOP to opt out at any time. Reply HELP for assistance.

We do not share your phone number with third-party marketers. See our Terms & Messaging Policy for full details.

Sharing Your Information

We do not sell, rent, or trade your personal information to third parties. We may share it only in limited circumstances:

  • Service providers: Tools like Zapier route form submissions to our internal CRM. These providers are bound by confidentiality obligations.
  • Legal compliance: We may disclose information if required by law or court order.
  • Business transfers: In the event of a merger or acquisition, your information may transfer as part of that transaction.

Data Retention

We retain your information as long as necessary to fulfill the purposes described here, or as required by law. If you ask us not to contact you again, we will retain your contact information solely to honor that request.

Your Rights and Choices

You have the right to request access to, correction of, or deletion of your personal information (subject to legal limitations). To make a request, contact us at info@rothhomebuyers.com.

Security

We take reasonable measures to protect your personal information. However, no method of transmission over the internet is 100% secure.

Children's Privacy

Our website is not directed to individuals under 18. We do not knowingly collect personal information from children.

Changes to This Policy

We may update this Privacy Policy from time to time. We will revise the "Last Updated" date when we do. Continued use of our website after changes are posted constitutes acceptance of the revised policy.

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